About us
The Australian Institute of Company Directors (AICD) is committed to strengthening society through world-class governance. We aim to be the independent and trusted voice of governance, building the capability of a community of leaders for the benefit of society. Our membership of more than 53,000 includes directors and senior leaders from business, government and the not-for-profit sectors.
About the role
We’re looking for an experienced and strategic Marketing Lead to play a key role in driving the growth and engagement of AICD’s Membership and Events portfolio.
Working in close partnership with the Membership department, you will lead the development and delivery of high‑impact marketing strategies and integrated campaigns that build awareness, drive acquisition, and strengthen member engagement. Your work will directly support AICD’s purpose by positioning Membership and Events as the premier destination for lifelong director learning.
This role is suited to a confident marketing leader who thrives on collaboration, data‑driven decision making, and delivering measurable outcomes.
Your remit will be broad and will include:
Marketing & Campaign Management
- Lead the development and delivery of a comprehensive marketing strategy for Membership and Events, aligned with AICD’s broader marketing strategy and organisational mission.
- Plan and execute integrated, multi‑channel marketing campaigns across paid, digital, print, social media, email and events to maximise impact.
- Drive enrolment growth through data‑driven marketing initiatives that increase awareness, engagement and conversion across priority audiences.
- Own and manage an integrated campaign calendar, ensuring effective timing, prioritisation and coordination of promotional activity.
- Oversee the delivery of compelling content across marketing materials, websites and social media that clearly communicates the value of AICD Membership.
- Monitor Membership and Events performance data to ensure marketing activity remains aligned with key business priorities.
Stakeholder Engagement
- Build strong, collaborative relationships with Membership and Events stakeholders to align marketing initiatives with program offerings, learner personas and key differentiators.
- Partner with the media agency to align media strategy with Membership and Events objectives, optimising reach, engagement and impact across target segments.
Performance Analysis & Optimisation
- Track, analyse and interpret marketing performance data, making data‑driven recommendations to continuously improve campaign effectiveness.
- Report on key performance indicators, enrolment trends and campaign outcomes to support insight‑led decision‑making.
About you
You will have strong technical aptitude and previous relevant experience, and you will champion the AICD values of: Accountability, Respect, Excellence and Collaboration. In addition, you will also have the following:
- A bachelor’s degree in marketing, communications or a related discipline.
- 5+ years’ experience in a senior or lead marketing role, ideally within a membership‑based organisation or events‑driven environment.
- Demonstrated success in developing and executing marketing strategies that drive growth and strengthen brand positioning.
- Proven experience delivering integrated, multi‑channel marketing campaigns.
- Strong digital marketing expertise, including SEO, SEM, email marketing and social media.
- A data‑driven mindset, with experience identifying challenges, analysing insights and implementing solutions to optimise performance.
- Experience in market research, analytics and brand performance measurement.
- Exceptional stakeholder engagement and communication skills, with the ability to influence senior leaders.
- Strong writing and editorial capability, including content development, proofreading and tone‑of‑voice application.
- Excellent project management skills, with the ability to manage multiple priorities and tight deadlines.
Join Us!
At AICD, you’ll join a purpose‑driven organisation that empowers leaders and strengthens Australia’s governance landscape. You’ll work with a collaborative, supportive team that values innovation, curiosity, and continuous improvement. Your expertise will have a visible impact across the marketing team and the organisation.
- Enjoy true flexibility with hybrid working arrangements that support balance and productivity.
- Maximise your benefits with access to salary sacrificing and salary continuance (income protection) insurance.
- Feel supported with a comprehensive employee assistance program available to you and your immediate family.
- Join a collaborative, solutions‑focused team that genuinely lives a ‘One Team’ culture.
- Grow your career with confidence through our capability framework, ongoing professional development programs, and access to the AICD education platform—including training courses, webinars, professional coaching, and external study support.
- Have an impact in an organisation recognised as the gold standard in governance, policy, and leadership across Australia.
We welcome applications from people of all ages, genders, sexuality, cultural and linguistic backgrounds, Aboriginal and Torres Strait Islander Peoples and people with a disability.
We provide reasonable adjustments including alternate formats to the recruitment process for individuals with disability. If you require an adjustment to be made during the recruitment process, please email peopleandculture@aicd.com.au
For further information on what it’s like to work with us, please visit our Careers and LinkedIn Life pages:
How To Apply
Please submit a resume and cover letter detailing why you are the best person for the position by clicking 'Apply'. Please note, applications close on 19 February 2026. We will be in touch with shortlisted candidates shortly after this date. If you have any queries regarding this opportunity, please contact Paul Schofield, People and Culture Consultant, via email: peopleandculture@aicd.com.au
